JUNA
JUNA is a Korea-based e-commerce fashion brand that believes in the power of simplicity, founded by two sisters. We offer trendy yet timeless styles that transcend fleeting fashion trends, ensuring longevity and versatility in every wardrobe. Our designs focus on minimalism with impact, creating effortless pieces that remain stylish season after season.
Key Achievement
KEY ACHIEVEMENTS
3K IG organic
followers in 2 months
2K+ sign ups
in the first 3 months
80%
Review rate
40%+ of customer repurchase
Naver Smart Store
weekly #1 seller
$100K+ revenue in 6 month
Here's how I did it
Building a Community
Problems
📉 Competitive Market
⌛️ Fast paced trend driven market
💁♀️ Heavy Reliance on Influencer & Social Commerce
80% of Fashion eCommerce close business within 6 months.
Solution 1. Pre-Launch Experience
Defining
"JUNA AESTHETICS"
Before launching the JUNA brand. I created a community that highlighted our brand's vision and aesthetic. Creating an organic following via mood boards, instagram posts, and blogs.
Impact
Achieved 3K Instagram followers in 2 months
pre-launch
Strong first day sales:
265 orders
Boosts algorithm visibility & organic growth
Optimized product selection with customer insights
Led to high conversion & retention rate
Solution 2. Post-Launch Experience
Review
Ratio
Total rate
"You're part of JUNA"
I actively encouraged customer engagement by managing review campaigns (monthly giveaway) and fostering a community where customers felt comfortable sharing their own aesthetics.
Impact
Building trustworthy and desirable to new customers.
40% retention rate
80% review rate
Providing experience, not only products
Problems
📉 Competitive Market
💡 Need differentiation
🏆 Building loyalty & trust
Solution 1. Personalized Packaging
"To enhance the customer experience and create a sense of excitement,
I designed our packaging to feel like a gift."
Freebie accesories
Ribbon decor adding feeling of gift
Personalized cards with customer's name on it.
Message:
"...We wish our product shines your day!...Please leave a review if you love the product. Hope you have a happy summer.
Love, JUNA"
Impact
40% retention rate
Building strong & long-term relationship with customers
Only 2% return rate
25% referral rate
Customer satisfaction
4.89/5.0