CALBOX
CALBOX is an international shipping startup with an innovative and convenient business model specifically designed to meet the needs of individual users and business entities (B2C & B2B). The accessibilities, the ease of process, and affordable pricing are provided to benefit the customers.
KEY ACHIEVEMENTS
20x YoY revenue growth
55%
Review rate
4.5/5.0
Customer satisfaction
10K Instagram
followers in 3 months
1000+
Monthly order
Here's how I did it
"CALBOX makes your shipping process easy & affordable"
Problems of Traditional shipping
📉 Complicated process & instructions
📦 Limited accessibility
🫥 Lack of transparency
💰High cost & Slow process
Consumer surveys show 76% of users abandon international shipping due to high prices and complicated processes.
Let's make it SIMPLE,
EASY &
AFFORDABLE
Target Customers
International students
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Students from Asia temporarily residing in the U.S. for university or language programs.
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Often in the age range of 18–30, budget-conscious, and tech-savvy.
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Many move between the U.S. and Asia multiple times (summers, holidays, post-graduation).
Needs & Pain Points
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Sending Personal Belongings Home: After the semester ends or upon graduation, they need to ship clothes, textbooks, souvenirs, or dorm essentials back to Asia.
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Gifts & Care Packages: They may occasionally send gifts or care packages to family members in Asia.
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Cost Sensitivity & Convenience: Typically on tight student budgets; prefer clear, all-inclusive pricing and hassle-free pickups/drop-offs.
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Customs & Documentation: Unsure about customs regulations, item restrictions, or paperwork. They need guidance in plain language.
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Language Support: Though many students are proficient in English, bilingual or multilingual customer support (in major Asian languages) provides reassurance.
Immigrants
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Individuals or families from Asia who have relocated to the U.S.—possibly long-term or permanently.
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Maintain strong ties to their home countries, often supporting families back home, sending gifts, or planning eventual return trips.
Needs & Pain Points
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Regular Care Packages: Shipping food items, cultural goods, or personal belongings to relatives in Asia.
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Larger/Bulk Shipments: Some may ship bigger items (furniture, electronics, clothing) when relocating or helping family members.
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Reliability & Trust: They want safe, trackable shipping to ensure important or sentimental items arrive intact.
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Cultural & Linguistic Familiarity: Comfort is significantly increased if the service can provide multilingual assistance and demonstrate understanding of cultural nuances (e.g., shipping items for festivals like Lunar New Year).
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Cost and Frequency: May ship multiple times a year; loyalty programs or bulk-shipment discounts can be very appealing.
eCommerce/small business
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Small to mid-sized online sellers who source or manufacture products in the U.S. and sell to customers in Asia.
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May operate through their own websites or marketplaces like Amazon, Etsy, or eBay.
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Often limited in logistics expertise and looking for affordable, straightforward solutions to reach Asian markets.
Needs & Pain Points
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Cost-Effective Fulfillment: International shipping margins can be tight, so competitive pricing and transparent rates are essential.
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Speed & Tracking: Customers in Asia expect prompt deliveries and real-time updates, making reliable tracking capabilities crucial.
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Customs & Duties: Sellers need guidance on tariff codes, documentation, and any region-specific restrictions to avoid delays or returns.
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Integration & Scalability: They want simple ways to integrate shipping workflows with their eCommerce platforms, plus the ability to scale during sales or peak seasons.
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Brand Reputation: They rely on stable, professional shipping services to maintain positive reviews and repeat customers.
Marketing Funnel
AWARENESS to LOYALTY
Social media to educate, engage, and build a community
INFORMATIVE CONTENT
<Calbox Community>
Why?
- Strong brand identity
- Reduced dependency on paid ads
- Customer feedback & insight loop
- Social proof & credibility/ Sharing user stories
<Shopping & gift idea>
Why?
- Higher conversion rates by providing motivation
- Built emotional connection with customer
- Increased brand value by offering useful content
* Not only for shipping services but also for ongoing ideas & tips!
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<Service guide/Price comparison>
Why?
- Enhanced customer education with a clear guide
- Higher satisfaction & a smoother customer journey
- Reduced customer support queries
- Reinforced the value proposition in the market
<Event>
Why?
- Enhanced engagement
- Increased visibility & reach
- Community building
- Customer-centric positioning
- Built emotional connection with customers
Impact
website traffic
75%⇧
125 participants for poem contest
Impact
2.3%+ CTR
28% boost in conversion rates from influencer referrals
Partnered
with
5 influencer
300% ROI
15K+
Website Visitors
AWARENESS
Paid Ads
🔍 Google Search Ads: Targeted users searching for cost-effective shipping solutions.
📢 Meta Ads (Facebook & Instagram): Retargeted users who engaged with CALBOX content.
⚖️ A/B Testing: Optimized ad creatives, landing pages, and CTAs.
<Facebook ads>
<Google ads>
Collaboration with Influencers
Influencer Collaboration
Influencer 1: Seni
Age: Early 20s
YouTube Followers: 160K
Character: Exchange student from Korea
Niche: Lifestyle, college life vlog, cultural tips
Audience: 18-late 20s who are interested in international lifestyle, studying or working abroad, mainly Korean.
In one of our most impactful influencer partnerships, we collaborated with Seni—the trusted voice for international students and expats—to showcase CALBOX in a real-life scenario. In her engaging YouTube vlog episode about moving back to Korea after her exchange study abroad, she took her audience through her moving journey and introduced CALBOX as her go-to solution for international shipping.
The vlog emphasized CALBOX's unique selling points (speed, accessibility & price comparison).
She also shared a unique discount code.
Goal: Drove brand awareness and increase conversions for CALBOX’s international shipping service (U.S. to Asia)
Key Message: Emphasized simplicity & accessibility (“3 clicks to ship”), fast service, free drop off, and affordability
Differentiation: Created banner & ads in 3 different languages (English, Korean, Chinese)
Influencer persona
Influencer 2: Kimmy
Age: 30s-40s
YouTube Followers: 50K
Character: Immigrants, Married
Niche: Immigrant lifestyle, life hacks, shopping and grocery tips, overall family lifestyle
Audience: mid 20s - 40s immigrants and multicultural families living in the U.S.
In one of our most engaging influencer partnerships, Kimmy, a trusted voice among Korean immigrants in the U.S., featured CALBOX in her YouTube vlog episode focused on creative gift ideas for sending care packages overseas to family. She curated a series of gift ideas by shopping at popular U.S. retailers such as Trader Joe's, Costco, and Whole Foods. Her goal was to inspire her audience with unique and thoughtful gift options that resonate with families back home.Throughout the episode, Grace integrated CALBOX as the solution for international shipping.
Impact
15% of paid ad traffic converted into first-time CALBOX users
450% ROAS on Google Ads
6.7x higher conversion rate for retargeting ads compared to cold traffic
Search Engine Optimization (SEO)
📌 Keyword Research:
- Identified high-intent keywords in different languages (English, Korean, Chinese, Japanese, and etc.)
- Used long-tail keywords with lower competitions
e.g., "cheap international shipping," "moving to Korea", "how to ship packages to Taiwan"
📝 Content Marketing:
-Published 30+ SEO-optimized blog posts and landing pages answering customer pain points.
Impact
Top 3 rankings for “affordable international shipping to Asia” and related terms in Korean, Chinese and English
Organic search traffic increase 30%
Consideration - Conversion
Partnership expansion
Established partnerships with multiple warehouses around the US to reduce shipping costs, and time
"You can ship your package from anywhere in the US"
Impact
Up to 40% lower costs than traditional couriers (DHL, FedEx, USPS)
Customer acquisition
183% YoY growth
92% customer satisfaction
Scale from 1 location to 5 nationwide hubs
Scale from 3-7 Business day VS. industry avg. of 10-15 days
User-friendly website
Highlighting
value proposition
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